When we first launched the eBillme Online Spending Index our objective was to offer online retailers a peek at the upcoming 90 days. A full year after the index launched we are now able to add additional data to the index and compare changes in spending intention not just from last quarter but also from a year ago.
Over the last 5 quarters we have projected a decline in online spending that that has unfortunately materialized, interesting to note that while the number of processed transactions online has not decreased as a matter of fact grew, the value of these transaction has declined, and the data for the upcoming quarter is projecting a slight further decline.
eBillme Online Spending Index
The index not only points us the over all average, it also allows us to explore opportunities and allow us to learn what is impacting the consumer sentiment and how economic and seasonal variation will have changed this sentiment over time. We invite you to join our webinar https://www2.gotomeeting.com/register/350734674 to explore all he detailed findings and learn about opportunities that exist in today’s market
We can at this point in time offer the following recommendations:
- The Hispanic community has seen an continuous increase in online participation and spending
- Youth also seems to be a pocket for growth however we caution that in the near future that segment will be limited in how they can pay as the Credit Card bill takes effect, merchants in this demographics will benefit greatly from this Forrester Research webinar addressing this topic
- There seems to be a permanent change in sentiment when it comes to spending using credit card instruments and a change in preference towards cash instruments
- Security and consumer protection are still a main concern for consumers
Online Spending Index by Dollars
Online shopping, cash and preferences