Western Union received a highly commended spot in the most trusted brand category at this year’s Finder Money Transfer Customer Satisfaction Awards. This places Western Union in the top 3 most trusted money transfer services according to the real experts: the customers.
Finder’s Customer Satisfaction Awards are based on real customer feedback
Customer trust can be a tricky thing to measure. Everyone has different needs, and no two people’s experience is ever the same. Even with the same brand or product. Finder’s Customer Satisfaction Awards solves this problem with data.
That means surveying as many Australian customers as possible and asking them about the brands they actually use, across a wide range of products and services. This includes money transfers.
How the Money Transfer Customer Satisfaction Awards work
The survey asks customers how they feel about the money transfer services they have used. Customers score these services on:
- The quality of customer service.
- The features and benefits of the service.
- The fees.
- How fast the service is.
- How trustworthy and reliable the service is.
Western Union scored highly across several of these factors, including transfer speed and customer service. But it really shone in the trustworthiness and reliability component, where a full 100% of Western Union customers rated it reliable and trustworthy.
Choosing the top performers
In the Customer Satisfaction Award categories there is only one winner and two highly commended spots per category. Each award category considers all the factors above like speed, fees and customer service quality, with different weightings depending on the category. For the most trusted category, the final results place a greater emphasis on the trustworthiness and reliability score.
This result puts Western Union in Australia’s 3 most trusted and reliable money transfer service brands. An impressive result that speaks to how much Western Union’s customers are satisfied with the service.
Author bio: Richard Whitten is a money editor at Finder, and has been covering home loans, credit cards and personal finance for the last 7 years. He has written for Yahoo Finance, Money Magazine and Homely, and has appeared on TV and radio nationwide. Richard enjoys helping people understand the ins and outs of financial products so they can make better money decisions.
